Spike University

Apr 19

0. Introduction

Posted by Spike
Introduction to Email Marketing 101 Effective email marketing will unlock the value from your prospects and customers and build a solid foundation upon which to build a successful marketing campaign. For example: Let’s say that a vet wants to remind...

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Apr 19

1. What is effective email marketing?

Posted by Spike

Effective email marketing is sending your message directly to the relevant consumer. Think about it: an email is in your hand on your phone, it can be with you anywhere, it’s personalised, it’s tailored to your tastes and preferences and…

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Apr 19

2. Getting Started

Posted by Spike

Before starting any new client or campaign It’s important to think about the following – this will ensure you match your email marketing to your business objectives and send email with purpose. Audience What sort of people are on your…

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Apr 19

3. How to build a customer list

Posted by Spike

Remember: “Collect, curate, continue”. A “customer list” at it’s most basic is a spreadsheet of people and their contact information. If you’re meticulous and savvy about your data collection, plus use tools like Mailchimp Tags and Groups, you can divide…

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Apr 18

4. Designing an email

Posted by Spike

Designing an email is very much a dark art because of the coding limitations placed on you.  We’re still building emails with tables. Tables?!! Yep, that’s what we have to deal with daily. For example, you can have a super…

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Apr 18

5. Content

Posted by Spike

Content is King! Learning how to write good copy or having someone help you will make a big difference to your results. For the main body of your email, there are some guidelines to follow that will make it more…

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Apr 17

6. Footer – the end of the email

Posted by Spike

Starting off on the right foot The footer of an email newsletter usually includes contact details, social links and other general information about the company such as location. There are good ones that take advantage of people’s skimming habit and…

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Apr 16

7. Mobile – where everybody is now

Posted by Spike

Think mobile-first. 53% of our email readers opened their email on a portable device in 2016. [UPDATE: In 2020 we are well over 60% for most businesses and much higher for some. That’s not to say that’s where people are…

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Apr 15

8. Test, testing, 1, 2, 3.

Posted by Spike

Test! Test! Test! Then test again. Once the email has been built it is important to test it, ensuring the customer will see it the way it was intended to be seen. Test your HTML code across all major email…

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Apr 14

9. Growing your customer database

Posted by Spike

It’s where the value of your business is! A lot goes on behind the scenes besides simply building an email. Maintaining your database is incredibly important. Having communicated consistently with your customers will add an extra multiplier or five when…

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