To get more of Warehouse Stationery’s customers shopping online by presenting them with something new and different.
Spike attracted prospects by showcasing products from the Warehouse Stationery inventory that they may not have previously considered within a ‘Winning Wheel’. Those that responded positively were further engaged with more ideas to heighten the anticipation with each new EDM.
Achieved a very high open rate (41%) and click through (59%). 68% of those clicking spun the Winning Wheel, which demonstrates very high engagement. 5% of customers purchased online for the first time.