Warehouse Stationery
Winning Wheel
Task:
To get more of Warehouse Stationery’s customers shopping online by presenting them with something new and different.
Solution:
Spike attracted prospects by showcasing products from the Warehouse Stationery inventory that they may not have previously considered within a ‘Winning Wheel’. Those that responded positively were further engaged with more ideas to heighten the anticipation with each new EDM.
Results:
Achieved a very high open rate (41%) and click through (59%). 68% of those clicking spun the Winning Wheel, which demonstrates very high engagement. 5% of customers purchased online for the first time.
