Why Spike?

We believe every business can communicate more effectively.

Effective communication drives profitable growth.

The role of marketing is simple — to acquire and keep customers profitably. The most effective way to do that, by a factor of 42 to 1, is email marketing.

At Spike, we help you:

Acquire new customers.
Get your current customers to spend more.
Keep your customers spending with you for as long as possible.

Because when you communicate effectively and consistently, your customers don’t forget you and when they’re ready to buy you’re product or service, they buy from you.

Why Spike Exists

In the early 2000s, I saw an opportunity most people overlooked. Email marketing wasn’t new; it had already been around for decades. But it was (and still is) the most powerful, personal way to stay connected with customers.

I realised one person could keep in touch with hundreds, even thousands of people, and still get on with their day-to-day business. That’s the magic of email: it scales genuine communication.

Some of my first clients were real estate agents, like Jill McClatchy at Harveys in Titirangi. They were busy listing and selling, but they still needed a way to stay top of mind. Spike began by helping them keep in touch, build trust, and stay remembered.

More than 20 years later, email remains unmatched at doing two things:Keeping you top of mind and prompting actions.

Every great email has the same goal – to get a click, start a conversation, or drive a result.

That’s why I started Spike: to help businesses communicate effectively, consistently, and profitably.

“ Email marketing is a powerful tool for staying top of mind and prompting actions that drive website traffic and sales. ”

More opens. More clicks. More sales. Let’s make email work for you.

Click here to get started

Our Approach

There are a ton of businesses that will get you ‘up and running’ with Mailchimp. Great! What then?

Spike will put you on the fast track from up and running to sprinting and getting results in no time.

Our rock-solid production processes and a commitment to taking care of the detail are the secrets to successful email strategies. It’s not glamorous. It’s not easy to be consistent because you probably have other aspects of your business where you’d rather spend your time. So, that’s why there’s Contact Us.

We act as your in-house email marketing team; we test, we analyse and tweak all of those elements that contribute to creating emails that get results. And once we’re getting the results, we do it, again and again, to keep your email strategy working hard.

The role of marketing is to acquire and keep customers profitably. The most effective way to do this by a factor of 42 to 1 is email marketing. Spike will work with you to:

Acquire new customers
Get your current customers to spend more
And keep your customers spending with you as long as possible

It's time to win with email!

Our rigorous pre-launch process

Cleans and updates your customer database before developing targeted messaging strategies that are designed to appeal directly to potential customers. And if you haven’t got a database we’ll advise you on the best way to buy or build one.

Clear, focussed and response driven messaging

Is key to creating Email With Purpose. So we’ll thoroughly review your customers, unearthing the insights that turn emails into attractive and valued propositions. Through compelling copy and attention-grabbing design we’ll lift your messages above the noise of competing businesses and deliver the essential cut through your campaign needs.

Industry best-practice testing and reporting

Is a fundamental requirement if your campaign is to remain relevant and responsive. Using proven messaging tactics and response analysis ensures that your campaign is constantly reviewed against performance criteria. Keeping your messaging on point and working hard throughout the campaign’s lifetime.