Effective email marketing is sending your message directly to the relevant consumer.
Think about it: an email is in your hand on your phone, it can be with you anywhere, it’s personalised, it’s tailored to your tastes and preferences and will only show you what you like.
What other medium can do that? Every other method of marketing sends out a huge message in the hopes people respond, it might work, it might not but an email can get right in front of someone wherever they are. There is simply no more direct method of communicating and getting through to your customers.
However, while anyone can send an email sending an effective email requires thought, planning and preparation.
A good way to see what is effective is taking note of the emails you read and open. Ask yourself why you’re on those lists? What’s in it for you to stay on those lists? Why haven’t you unsubscribed?
Remember, you are not your customer. What you think about email frequency, content and offers may have no bearing whatsoever on what your customers want from you.
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