Test! Test! Test! Then test again.
Once the email has been built it is important to test it, ensuring the customer will see it the way it was intended to be seen.
Test your HTML code across all major email clients to ensure your email displays correctly for all your customers. If an email is broken, you could lose that customer.
Litmus and Email on Acid are great, simple, easy to use programs for ensuring email readability across all clients and platforms.
Proof-read your content and if you can get it peer-reviewed before sending to catch anything you have missed. From experience, we’ve found that the person who builds the email is not the best person to test it. They miss things because they’ve been so close to it as they built it.
Typoes an Bad Grama doesnt look good.
Using a tool like Grammarly or even the spell and grammar check in Word will catch most mistakes.
Why take this time and care?
Because your customer database is invaluable so spending a few extra minutes to Triple Check Everything is worth it. The results will be better as well because people notice care, whether subconsciously or not, they notice.
Action
Read through your email three times. Printing the copy sometimes helps this process. Ensure there are no mistakes in grammar or spelling and that the information is presented clearly, concisely, while still being on-brand. Correct any mistakes. Resend a test to make sure and you’re ready to hit go!
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