Think mobile-first.
53% of our email readers opened their email on a portable device in 2016.
[UPDATE: In 2020 we are well over 60% for most businesses and much higher for some. That’s not to say that’s where people are buying from, but that is where they view emails first.]
Creating a mobile-friendly version is crucial as the number of people opening email on mobile increases. It’s fast becoming the new norm.
Optimised for Mobile
If you aren’t using responsive code, then ensure your email is still readable on a small screen.
Calls to Action
Must be tappable on a touchscreen with image sizes a minimum of 44 x 44 pixels.
Layout
Increase font sizes, line heights and use of white space to make it finger navigation friendly.
One Column Format works best for mobile.
Pro tip: adding a Litmus (read more about Litmus in the next section) tracking code will help you to identify your database’s specific viewing habits.
Action
Look at the email on your mobile, and compare it to the same email on your computer. Write down the main differences. Design for mobile-first.
You must be logged in to post a comment.