It points out we are for small ‘plucky’ business and against BIG business. A modern day David and Goliath battle. However, we seem to forget big companies were once start-ups and have grown into the behemoths they are today. They created categories that people accepted and went for it.
What a great observation. The article talks about how much we can learn from them and in todays open world we can lots. Have a read. It made me think about big business and my business in a different way.