How to Write Emails People Actually Open

Posted by Spike Opinions and commentary

It’s no secret that “the money is in the list,” right?

Well, ya, but that’s only true to the extent that you can get “the list” to open and take action on your emails. In fact for the purposes of this post, let’s throw the idea of “the list” out the window.

Those email addresses you’re collecting? They’re people.  

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