What’s Your Email List Worth (In Actual Dollars)?

Posted by Spike Email around the web, Opinions and commentary

Your email list is an asset, and should be valued as such. Use this formula to find out just how much that list is worth.

Startups are inherently strapped for cash, but they’re also resourceful. Many have assets they aren’t even aware of that they should be valuing. Those assets may be more esoteric (brand equity, customer sentiment) or more tactical (email lists, Twitter followers, Facebook likes).

In an era where intangible assets constitute an increasing percentage of a company’s balance sheet value, it’s puzzling that standards still haven’t evolved to value those sorts of assets.  Read more at openforum.com