Vanity Metrics vs. Actionable Metrics

Posted by Spike Opinions and commentary

zoolander - Vanity Metrics vs. Actionable MetricsVanity Metrics might be great for impressing the company board, and putting in press releases, but they aren’t going to show you where you’re making money.

Read this article, choose some metrics that show a valuable conversion, work on getting more of those and leave the website visit stats for the Board.