How Users Read on the Web

Posted by Spike Opinions and commentary

Summary: They don’t. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences.

In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. (Update: a newer study found that users read email newsletters even more abruptly than they read websites.)

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