The top 5 email marketing tactics Buzzfeed uses to drive traffic to

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The actual headline for this story is “How BuzzFeed uses email marketing to drive their phenomenal growth”. That didn’t seem Buzzfeed-y enough for me, so I tweaked it.

Buzzfeed relying on email marketing as a growth tactic was news to me, and this interview with their Director of Newsletters, Dan Oshinsky, is an excellent deep dive.

Read more to find out: how effective email marketing is for them; easy ways to enable customers to self-segment; and how they measure success.