Thinking of making an email marketing power play? Factory Five did, and by focusing on the simple stuff – content, subject lines, opens and clicks – grew their list by 840%. That’s huge!
Factory Five sell very cool project cars that have long sales cycles. So keeping in contact with great content is a must, and they work hard to keep customers and potential customers engaged.
If you’ve got 11 and a half minutes to spare, this case study is well worth the read.