Three reasons why Big Data is a big load of baloney

Posted by Spike Case studies, Opinions and commentary

Big Data is baloney, well some of it is. And as the great John Wanamaker said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  Big Data is the same so maybe sticking to the basics is a great place to start.

Read the full article from econsultancy.com.

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.
(source Wikipedia)