The Modern Marketing Manifesto

Posted by Spike Opinions and commentary

manifesto-for-modern-marketing-final-black-blog-halfWe came across this the other day, the Modern Marketing Manifesto. We believe it to be a great start for becoming a modern marketer, so check it out – print it out – and live by it.

Access it here.

At Spike we believe digital is one part of the whole marketing strategy and should not be considered in isolation, as it commonly is. Sometimes it is relegated to managed by junior staff or the IT team, but either way, it’s not valued as highly as it should be.