Teens – getting more or less ‘social’?

Posted by Spike Uncategorized

“Teens Are Leaving Social Media In Droves Oh My God We’re All Doomed Hold Me”

A few weeks ago, that was basically the subject line in every advertising industry newsletter. The source of the panic was a just-released study by Piper Jaffrey that asked 5,000 teens to name their “Most Important Social Media Site…”

What an excellent way to start an article! It definitely got our attention and the facts speak for themselves – and they make for interesting reading.

My take is that this is a blip that will happen time and time again as kids become teenagers, and then grow up, and do exactly what their parents do – keep in touch with their friends the easiest way they can – Facebook.

To read the full article, click here. You might even experience your own understandings and epiphanies…!