I just read an excellent email marketing guide / resource from Lee Munroe. I have no idea who Lee is by the way, but he works at Mailgun and has learned a lot about email. I really enjoyed reading this and if you’re as passionate about email as I am, you will too.
“There are a lot of terrible emails out there. Clunky. Themed. Verbose. Pointless. I’m definitely a fan of keeping emails simple, removing waste and having one purpose and call-to-action per email.”
Read Lee Munroe’s full article here.