The other day I was sitting down with a marketing manager of a big retail company, he had just started his job to change the traditional marketing philosophy and bring it to Now. In other words to develop digital marketing…
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
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