@jason wrote a thoughtful piece about Startups recently – “The Value of Starting from Zero (Divergent Thinking FTW)” In a burst of inspiration, I wrote the following and fired it off to him. He quite rightly didn’t reply considering I…
Media Release April 2013 Despite noise, email is still the highest priority digital communications medium. Email is opened before anything else. Why is the inbox still the most important real estate of the internet? Because it is the only place…
Originally published in the June 2013 edition of New Zealand Retail Magazine It’s often said that it’s much easier (and cheaper) to gain repeat business than it is to find new customers. However, so often the focus remains on acquiring…
Far from being a dying art, email is not only alive and well, but it is also a vital tool for retailers. For many people, both historically and, sadly still today, email marketing means spam. It’s also seen as the…
There’s been a lot of buzz lately about databases. Not only is everyone concerned about how many people they have on their list, but also how to acquire more. After all, it’s all about sales and you need the biggest…
The latest issue of NZ Retail magazine is out now, with our regular column feature – check it out. Why email? Far from being a dying art, email is not only alive and well, but it is also a vital…
Glenn Edley, CEO of Spike – the strategic email agency. Spike sets itself apart from other email marketing businesses as that’s all Spike does: they are specialists in the email marketing arena and have been at the forefront of the…
MEDIA RELEASE 8 October, 2012 —————————————————————————————————————- Spike, leading a new era of email marketing Spike, previously Spikemail, are thrilled to reveal their name change and the launch of their new brand. It’s the same enthusiasm and passion for email marketing,…
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