You’re thinking it’s my snappy subject line. Nope! Was it my awesome pre-header? Nooo. The clue is in the sender field… That’s right. People open emails because of who they’re from. People they TRUST. Companies they TRUST. So, the…
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
In July 2006, our very own Glenn Edley featured in the Ponsonby News magazine. Back then, Spike was called SpikeIT (founded in 2004) but already Glenn was making waves with managed email marketing. If you’ve ever met Glenn in person,…
An introduction to Spike by our CEO Glenn Edley – 2014 version. Transcription Hey guys, I’m Glenn, CEO or Chief Email Officer at Spike. We’re a full-service email marketing agency. So what does that mean? It means we will…
Speech Notes: Seth Godin said, “Why waste a sentence saying nothing.” Tonight I’m hopefully not going to waste too many sentences. So keeping in mind the 80/20 rule 20% of my sentences will probably account for 80% of my actual…
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