This is the time of year when Top 10 lists are everywhere! So with this in mind, we thought we’d share a very informative and important article from Litmus to help you stay abreast of the latest developments in email….
It is a well known and indisputable fact that an email’s subject line is one of the most important parts of any email. Your email can be as pretty and full of amazing content as you like, but if that…
Hi there Next up in our team profiles is the hairy ginger one. Doug fills the role of creative type on the Spike team. His background in Animation and Graphic Design has left him with just enough skill and know-how…
Hi there Welcome to the latest, sketchy (sketchy as in the drawing style, not shady-looking — well, them is shading in there) edition of Spike News, It’s good to look at things from a different perspective sometimes. Our design whiz…
Hi there. We’ve had a few newbies join the team here at Spike recently so Doug has created a new team “photo” above so you can put faces to names. From left to right we have Doug, Elizabeth, Shane, Chris,…
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
Here is a well-written article by Mike Parry with everything you ever needed to know about Cart Abandonment. It can seem a bit big brother-ish to send emails like this but how can you not? Someone got all the way…
Every time I sign up for a newsletter and I’m whisked off to another generic Mailchimp form I die a little inside. I’ve read that Mailchimp is making email better. They’re trying but, no! They’re not making it better. They’ve…
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
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