Hi there Next up in our team profiles is the hairy ginger one. Doug fills the role of creative type on the Spike team. His background in Animation and Graphic Design has left him with just enough skill and know-how…
email marketing
Hi there Welcome to the latest, sketchy (sketchy as in the drawing style, not shady-looking — well, them is shading in there) edition of Spike News, It’s good to look at things from a different perspective sometimes. Our design whiz…
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
Here is a well-written article by Mike Parry with everything you ever needed to know about Cart Abandonment. It can seem a bit big brother-ish to send emails like this but how can you not? Someone got all the way…
Every time I sign up for a newsletter and I’m whisked off to another generic Mailchimp form I die a little inside. I’ve read that Mailchimp is making email better. They’re trying but, no! They’re not making it better. They’ve…
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
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