Shopping Is What Consumers Do… Not What Analysts Want

Posted by Spike Opinions and commentary

A lot of pundits get a lot of mileage (not to mention, verbiage) pitting online retail against in-store retail. And the holiday season, with its stacks of sales stats, brings an absolute feeding frenzy of fortune telling.

Trouble is that it’s inane and pointless to draw lines.

People live in both worlds. And, consequently, they’re buying in both worlds. Why? Because they’re buying where it feels right to buy. Where they get the experience that feels best to them.

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