Generated database growth of over 3000% in just 3 days, delivering valuable opportunities for follow-up EDM campaigns.
To engender a competitive spirit between the sales staff we tracked electronic sign-ups ‘live’ and published the results via Google docs. This undoubtedly increased the energy in signing up potential customers and drove great engagement, building valuable databases for both brands.
The sales target was surpassed by 200%, which was a phenomenal result. And almost 300 prospects signed up for follow-up communications (a database increase of over 20%).
900 ‘fortunes’ were generated by 631 users, which illustrates a great level of engagement. This led to 520 entries, 79 Facebook shares and 180 brand new subscribers!
Integrating Aeroqual’s CRM solutions revolutionised the company’s sales process and allowed them to engage with more prospects than ever before. An average of 63 clients per month were followed up, resulting in increased sales and brand awareness.
Achieved a very high open rate (41%) and click through (59%). 68% of those clicking spun the Winning Wheel, which demonstrates very high engagement. 5% of customers purchased online for the first time.
Open rates go up, bounce rates go down, inbox placement and deliverability skyrocket. Database hygiene isn’t glamorous but it is very important. By removing all the defunct, disengaged, or outright fake email addresses (very prevalent on WordPress-based sites) you can be sure that the people receiving your emails are the people you should be talking to.