Produce results that impact the bottom line…

Posted by Spike Opinions and commentary

“Marketing campaigns are not about winning awards for creative, building the flashiest websites, gaming Google for higher rankings, generating mounds of media coverage, or negotiating the lowest cost per thousand (CPM) in order to interrupt the largest audience. The job of a marketing agency is to produce results that impact the bottom line. It’s that simple.” – Paul Roezter 

Source: Paving the Way for a Perfect Client-Agency Relationship – Hubspot