A Privacy Policy that Wins Business

Posted by Spike Online & Retail, Opinions and commentary

Business is built on trust and trust is built on transparency. Both the DMA and ICO have long urged companies to be clear with their customers as to what data is collected and why.

As soon as you act in a way that a customer doesn’t expect or makes them feel abused, then any hard work previously done building trust immediately evaporates.

Simply put, nobody will do business with a brand they don’t trust.

According to the Customer Acquisition Barometer 2014 85% of consumers will only share their information if it’s made clear that it will be used only by the company that collects it and 32% say they expect a clearly worded privacy policy before they share information.

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