Pinterest is driving “reverse showrooming”.

Posted by Spike Opinions and commentary

A study by Vision Critical shows that social media has finally emerged as a commerce-driver.

Don’t know what showrooming is? It’s when you browse a shop and then go home and buy it cheaper online. Not nice for the retailer with a huge amount invested in staff and bricks and mortar.

Read more here.

Pinterest Drives 'Reverse Showrooming'

Source: http://www.businessinsider.com.au