New Study Reveals Why Consumers Really Shop Online

Posted by Spike Case studies

(Surprise: It Isn’t Low Prices)

For the most part, consumers who shop online versus brick-and-mortar stores do so because it’s where they expect to find the lowest prices, right?

Wrong.

Most shoppers do not cite “lower prices” as their primary motivation for shopping the web, according to a new survey of over 1,000 consumers by Simon-Kucher & Partners, a global consultancy that counts retailers among its clients.

Read more on forbes.com