New Industry Survey

Posted by Spike Email around the web

Strongview Marketing Trends InfographicStrongView just released the results of its 2014 Marketing Trends Survey, which finds that email marketers remain focused on increasing engagement, making it their top initiative for the New Year. However, challenges in using data effectively continue to hamper their efforts. Specifically, marketers indicated that accessing and leveraging data (40%) was their biggest challenge in 2014. When it comes to why marketers don’t use more data in their in their campaigns, they cited their biggest challenges being with data quality (22%), latency (16%) and lack of strategy (15%).

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