The massive Facebook experiment no one knew was happening

Posted by Spike Case studies, Social Media

Ever wondered what Facebook do with the mountains of data they have about you and your friends?

We do now. They use it to mess with our heads in a massive social experiment to see if the content in your Facebook newsfeed can affect your emotional state.

Spoiler alert: It can.

Now I do like this kind of experimentation when I know it’s being done, and Facebook took big steps to ensure your privacy (that’s what they say anyway), but… this could be interesting down the track when people decide they’re not that keen on being guinea pigs.

Still an interesting read and a reminder the content you take in every day has an effect on you whether you know it or not.

Check out an in-depth look at the experiment over at this link.