Many of you will have heard my mantra about consistency leading to trust, which leads to loyalty, which leads to people talking about you at bars and BBQs.
Well, I have another couple also: “Send less more often” and “Send more, more”
Ken Magil agrees… we like Ken. In fact, you should sign up for his email newsletter, The Magill Report.
In the meantime, you can view this one, in which he is advocating that “If it means more money, darn right you send more!” Click here to read it.