What Justin Timberlake Can Teach B2B Marketers

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justinToday, calling upon my tried-and-true and well-documented affinity for pop culture and the infusion thereof to drive home a point or message as it relates to marketing, advertising and branding – I give you What Justin Timberlake Can Teach B2B Marketers. Well, technically it is not I that will deliver this pop culture/B2B marketing message but rather will come from a gentleman named Anthony Kennada, who is the the head of marketing at Gainsight, a leading customer success management platform provider.

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