It’s all about data

Posted by Spike Opinions and commentary

I’ve said many, many times that databases are where the value of your business is.

There are some simple ways to build a great list of buyers, as opposed to just a big list…

Tell – this is what we offer in our emails.

Ask – do you have an email address we can send it to?

Thank you and Welcome – thank people for signing up, repeat what you’re going to do with them now and then give them some added value.

Send – send your emails when you said you were going to send them and send stuff that’s interesting – to them, not you.

If you’re interested in reading more, there’s an interesting article if you click here.