I’ve said many, many times that databases are where the value of your business is.
There are some simple ways to build a great list of buyers, as opposed to just a big list…
Tell – this is what we offer in our emails.
Ask – do you have an email address we can send it to?
Thank you and Welcome – thank people for signing up, repeat what you’re going to do with them now and then give them some added value.
Send – send your emails when you said you were going to send them and send stuff that’s interesting – to them, not you.
If you’re interested in reading more, there’s an interesting article if you click here.