Infographic: From Mad Men to New School Marketing

Posted by Spike Email around the web, Infographics, Online & Retail

The creative team at New School Marketing created this awesome infographic that looks at how the marketing industry has evolved over the past five decades. The timeline marks key moments in time, including influential ad campaigns, advances in technology and changes in marketing spend – here’s a few of their favorites:

  • 1971 – The first electronic message was sent, paving the way for modern email
  • 1984 – The first mobile phone was introduced. It weighed 2 pounds, offered 30 minutes of talk time and sold for $3,995
  • 2000 – U.S. Internet advertising revenue was $8.2 billion, in 2011 that figure jumped to $31 billion
  • 2010 – Old Spice’s wildly successful “Smell Like a Man, Man” social media campaign generated a 107% increase in sales for the company
How the marketing industry has evolved timeline