Google imagines free taxis to transport web shoppers to stores

Posted by Spike Just plain cool, Online & Retail

Google’s latest ad-powered concept might just tempt web shoppers into retail stores in the future. In a patent granted recently, Google describes an online ad that could offer shoppers a free taxi ride to a retail store to take advantage of potential offers. Restaurants and businesses with brick-and-mortar stores could use the ads to offer free rides to their location and tempt consumers away from rival online competition.

Read on at theverge.com