What is a ‘Good’ Brand?

Posted by Spike Opinions and commentary

What is a ‘good’ brand? That might seem like a subjective question but as this article explains, it never used to be that way. A ‘brand’ can have values and tenets that benefit rather than being purely based on how many customers recognise it.

We do need more good brands.

“The word brand brings with it some disturbing associations: heartless commercialism, crushing uniformity, blandness, a dumbed-down experience… A brand can be seen as a cynical way of cashing in on what might once have been a good idea by stripping away whatever was originally quirky, authentic and brave – and churning out a standardised product. It’s the corporate antithesis of art. When anyone sells out, it’s a brand that buys their soul.”

Read the entire article here.