Gmail image changes: everything email marketers need to know

Posted by Spike Email around the web

GmailAs technology changes, we all have to change with it. The following article discusses how Gmail has changed how it handles images – a big deal in email marketing.

What are the changes to Gmail?
Traditionally, when you open an email, the images download. When you go back to the email, a second impression of each of those images is recorded.

However, this week Gmail has changed this so that when the email is opened for the first time, Gmail changes the image links so that upon any further impressions/opens, they are served from the Gmail content platform.

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