Are you ready for Gmail’s Grid View? Probably haven’t even heard of it. It’s cool and it’s bringing a whole new life to your Gmail Inbox.
Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns.