When unsubscribes go bad: Feijoa Frenzy Friday – Cocktail Giveaway


I received the email below today and because I got it twice decided to unsubscribe one of my email addresses.

vnccockup - When unsubscribes go bad: Feijoa Frenzy Friday - Cocktail Giveaway

However when I did it went to this page;

Picture 4 - When unsubscribes go bad: Feijoa Frenzy Friday - Cocktail Giveaway

Here’s where I got a bit confused. Who is Buyers Network? Aren’t I on the VNC Cocktails list? Why does it say Register Now?

Then I noticed the mobile number had an asterix by it. To me an asterix means that that field is mandatory.

I thought I would see what happened if I left the field empty and clicked the unsubscribe button. Click. Oh what’s this? The number field is mandatory.

Picture 1 - When unsubscribes go bad: Feijoa Frenzy Friday - Cocktail Giveaway

That’s annoying and I’m fairly certain asking me for my mobile number when I want to leave your list does not comply with the Anti-spam Act.

This is not a good example of an unsubscribe.

May as well keep going so I entered my phone number and it went to this page.

Picture 5 - When unsubscribes go bad: Feijoa Frenzy Friday - Cocktail Giveaway

It thanks me for my interest. Interest in what?

Few concerns for me here;

  • Why am I going to a website that has nothing to do with what I originally signed up for?
  • Why did I have to enter my mobile number? If someone from one of these companies comes back and says it was to confirm who I was I will be thinking you’re an idiot. There are better ways to confirm that. What if I had used an old phone number and couldn’t unsubscribe?
  • The page has Register Now on it. Have I just been registered for something else? I will be pissed if I have.

This is an interesting case and I will update this post if something comes of it.