The Law of Singularity

A repost of Richard Koch’s Law of Singularity article to remind myself and you, that sometimes there is only one way to save your business or brand.
One way.
And it’s usually really, really hard to do. So hard that some executives will put it off and put it off until it’s too late and they’re out of business.
If you’re struggling with a brand that’s not performing I recommend you read and then re-read the case studies in Richard’s article. They are an excellent prompt to finding the one way to kick start an ailing/failing brand.
Sign up for Richard’s blogposts here. Always a good read.