Welcome to 2018 and thank you for being on board with the Monday Motivator.
This year I’m starting with a word. One word that I can align myself to. I’ve chosen enthusiasm.
Enthusiasm – from Greek enthousiasmos, from enthuse, ‘possessed by a god, inspired’ (based on theos ‘god’). It means intense and eager enjoyment, interest or approval.
What a great state to be in – especially the interest bit. I believe that interest relates to curiosity, and curiosity keeps you fresh and your brain working.
You might ask, why enthusiasm? Well, I’ve felt over the last year I didn’t have as much to be enthusiastic about (people might disagree here) as I usually do.
I didn’t have a plan. Or a direction. I’d completed a big project the year before and the goals / strategy of the business didn’t have me as enthused as I would like. So this year I’ve put a lot of energy into a plan and an aspiration I like and can get people behind.
Here it is… at Spike we want to the be the McLaren of email marketing. Because to me McLaren represents quality, winning and has the Kiwi inspiration of Bruce McLaren. It helps that the early cars were orange too.
We’re putting email marketing in the centre of our universe, because we get to know our clients audiences really well and then go and grow that audience so we can sell them stuff and keep them (customers) happy for longer.
The way I’m working with goals is basically the same though. Every year Lauren and I answer this question, “This year [insert year] will be the best year of our lives because…”
We write down what we’d like to achieve under the headings of Travel, Health, Money, House, Relationship and Miscellaneous. Then, and this is the key thing we didn’t do last year that I feel strongly had an impact on my enthusiasm, we check in on those goals once a month. That’s the key. The checking in. To see how your tracking.
This year though, I’m tweaking how I write goals thanks to some input from Paul King-Robinson’s CPR technique. I’m writing them in the past tense as if they’ve already happened. That’s a technique I used some years ago and found it to be very powerful.
Your mindset changes to focus on how to make your goals happen and you start spotting things that align with your goals. I say that I get taps on the shoulder that let me know I’m heading in the right direction. It might sound a bit woo-woo, but if you pay attention you might feel the taps too.
Right, thanks for reading. We’ll be back into the swing of things next week.
Happy new year and ready, set aim. You’re ready to go. Set your goals and aim yourself at them with enthusiasm!
Glenn “Enthousiasmos!” Edley
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