Posted: 02 Apr 2010 05:13 PM PDT
Nobody wants to blend in with their competitors (even though most do).
But most people think it takes creative brilliance to make your business, movement, or personal brand remarkable.
But in case you’re lazy, I’m going to give you one tried and tested shortcut that doesn’t take a lot of creativity (just guts).
Ready? Here it is:
Specialize. But don’t just specialize, restrict yourself from doing anything except what you specialize in. That’s when magic can happen.
It turns out businesses and people that only do 1 thing, are almost instantly worth talking about. Why? Because we assume they must be really good at it.
Pizza places are boring. But what about a pizza place that only serves pizzas with anchovies. If you happen to be a person that really likes anchovies…is it possible you might go out of your way to visit this one?
General dentists are a dime a dozen. But what about a dentist that only does teeth whitening…he must get teeth whiter than everyone else, right?
A furniture store that only sells green furniture? If your favorite color is green and you’re redecorating your living room, where else would you go?
Some of these ideas may sound silly (and they might be)…but I’ll tell you what’s even sillier.
Running a business that’s no different than your competitors.
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