Excellent example of how to introduce a new product and competition.
Why it works
– On topic for what I signed up for
– Adding value to my subscription to the Food in a Minute list
– Sent from the same email address
– Sent from the same person
Not only is Lisa telling me a new way to eat my baked beans and spaghetti with a free recipe and a Watties product I get to go into a draw. Doing that might update my details as well in a subtle way.
This also works because even though it is a Watties ad it is not to far removed from the usual recipe email I receive.
From: Food in a Minute <[email protected]>
Date: 3 May 2010 14:00
Subject: Food in a Minute – 20 Sunbeam toasters must be won
To: Glenn Edley <[email protected]>
If you have problems viewing this email, view the competition here.
© Heinz Wattie’s 2010