A lot of brands seem to be jumping on the 'viral' bandwagon. Well, get over yourselves you're generally terrible at it and we know it's you. Contrived crap like some new ads are just that, crap.
The new VW Fun Theory is awesome, http://www.thefuntheory.com/. It makes everyday stuff fun, entertaining, changes behaviour and is very engaging. Planting a road cone on a tree is not. Nice article Tom.
(more at tomfishburne.com)