articles


Aug 06

Marketers short changing themselves

Posted by SpikeHQ

Online’s DM focus “short-changing” marketers Marketers are being “short-changed” by focussing too much on direct response advertising online and measuring “clicks”, rather than brand building in the digital space, according to the head of Fairfax Digital. Jack Matthews, CEO of…

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Jul 20

The Obituary of Common Sense

Posted by SpikeHQ

Today we mourn the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red…

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