Do you know who your fans are? The ones that actively tell others how awesome your business or service is? You should. As Mack Collier explains in this article, they have “gravity”, and are who you should be looking after.
The marketers who constantly are on the hunt for new customers have an uphill battle everyday. And they generally annoy existing customers by giving new customers great offers. I’ve always believed that’s ass about face. Customers (fans) who already buy from you are the easiest to keep happy. So why aren’t more businesses doing that?