Tweet: Purposeful inconsistency in marketing can be a really good thing. It is Hard to do well so many choose not to do it all. But when executed purposefully it can jump out at your customer and get them to notice you again. This blog by Joe Callahan VP of design at classy takes you through the rules of consistency in your website or email campaigns and then shows you when and where breaking those rules can be really effective in grabbing your customers attention.
“There is an evil force out there that fights against consistency, and that is the natural impulse of designers to be creative. We want to express our creativity all of the time, and working within the confines of an established style guide or pattern framework can be downright frustrating. Don’t worry, we can use this to our advantage.”
Read the whole article Right Here