Email’s hidden power

Posted by Spike Opinions and commentary

Tim Watson makes some excellent points in this article. Online and Offline departments need to work closely together.


Email has been and continues to be a storming success for online brands in large part due to the ability to track and determine the revenue value of email.

Because the revenue delivered by email is a clear and significant bottom line contributor it’s made the channel highly investable and the CFO is happy to spend more on it.

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