Email’s hidden power

Posted by Spike Opinions and commentary

Tim Watson makes some excellent points in this article. Online and Offline departments need to work closely together.

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Email has been and continues to be a storming success for online brands in large part due to the ability to track and determine the revenue value of email.

Because the revenue delivered by email is a clear and significant bottom line contributor it’s made the channel highly investable and the CFO is happy to spend more on it.

Read the full article at dma.org.uk