The standout line for me in this article is – “Marketers concerned with inbox overload need to understand that when it comes to the average person’s inbox, it’s just a myth.”
It’s true. Having used Sanebox for several months now the numbers are in on my emails and it’s not the “millions of emails” people tend to talk about. That, and the “deluge of spam” are just not happening these days. If it is for you, you need to move to a better email provider.
However this article is about personalisation. Spike is doing this somewhat simply for some clients and a lot more in depth for others.
Have you started yet? Don’t know where to start? Ask us – [email protected].