Email Open & Click-Through Analytics from over 80 Billion Emails

Posted by Spike Email around the web

Opens and Clicks

Open Rates are Skyrocketing:  Over time we are consistently seeing that email open rates are increasing – meaning that folks are looking to derive value from the brand experience in the email.  Email Marketing has evolved considerably in the past 2 years and CTA rules have become decently standardized in the templates promoted by the platforms.  What does this tell us:

  • Subscribers are looking to engage
  • It’s the job of the retailer to deliver value inside the email
  • They are opening the email, which means that you need to utilize that opportunity to form a relationship beyond product

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